Hello!

I’m so glad that you’ve stumbled across us and are keen to find out more.

I’m Sorrel, Creative & Designer behind Jem&I.

I’m a Creative Director & Graphic Designer with over 15 years of experience, working across Australia & New Zealand on some amazing and well renowned brands.

I was born & bred in the tiny picturesque town of Kaikoura, New Zealand (which is the most beautiful and inspiring place you’ll find). After gaining a Bachelor of Design in Christchurch, I decided to jump the ditch to Melbourne, where I met my other half (and the inspiration behind it all) Jem.
Jem&I was born after the planning and design of our own wedding.

At Jem&I we believe in creating the perfect partnership between you and us. It's about trust, transparency & getting the best result possible.

We’re for the people that truly appreciate considered and well thought-out design & stationery. We pride ourselves on creating unique brands that are 100% individual and tell a particular story. We like to get to know you and discover what makes you tick, then find a way to weave this throughout your designs.

No lace or frills - we are firm believers in less is more and that everything should be done for a reason.